WOMA
HATMAKERS
THE GEOMETRY OF PROTECTION
SS/27
As temperatures rise and sunlight grows increasingly intense, the relationship between the human body and its environment demands new forms of attention.
This project approaches the hat as a personal architecture- a structure that creates shade, regulates exposure and redefines the space immediately surrounding the body.
Protection is understood not as a barrier from nature, but as a way of remaining present within it.
Each piece explores the geometry of light and shadow, where natural materials become instruments for inhabiting a changing climate with greater awareness.
the essence of
handcrafted
The brand has founded in Colombia in 2016, WOMA HATMAKERS was born from a vision to preserve, elevate and translate ancestral craftsmanship into a contemporary design language that connects cultures, generations and territories.
WOMA believes craftsmanship is not a static expression of the past, but a living form of knowledge carrying the memory, identity and intelligence of the communities that create it.
Through extensive research into Colombia’s natural fibers, materials and regional weaving traditions, WOMA explores the cultural knowledge embedded within each technique and reinterprets it through a refined language of clean lines, sculptural forms and timeless designs.
WOMA is not simply about making hats. It is about creating a bridge through which ancestral knowledge can continue to live, evolve and connect with the world.
juliana
granados
Juliana Granados is the mind and heart behind Woma Hatmakers, a brand born from the desire to honor Colombia’s artisanal traditions through conscious design. With a background in design and a deep aesthetic sensibility, Juliana has built a universe where luxury meets craftsmanship, and where each hat tells a story of identity, territory, and time. Passionate about cultural roots and traditional crafts, Juliana has traveled through different regions of the country, collaborating with artisan communities with whom she develops each collection in an intimate and respectful process.
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OUR
PROCESS
Inspiration
We gather references from territory, plants, crafts, and the brand’s archive. We sketch by hand until we find the silhouette and character of each piece.
Co–creation with artisans
We define techniques and timelines together with partner workshops and indigenous communities. We adjust weaves, gauges, and finishes so the idea breathes its cultural identity.Natural fibers
We carefully select raw materials and supplies.Handmade weaving
Communities in La Guajira weave each piece by hand.Shaping and form
The silhouette is defined with steam and wooden molds.Finishing
Colors, edges, and details are hand-stitched.Quality
Each hat is unique and undergoes a thorough review before reaching you.
“WOMA is the union of contemporary design and ancestral hands that weave the essence of Colombia into every hat.”
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Stories
Woma Hatmakers: Hats of Tradition and Craftsmanship
Offering pieces 100 percent handmade with techniques recognized by UNESCO as Intangible Cultural Heritage of Humanity.
WOMA Hatmakers, a brand committed to social responsibility.